depends on the business. but generally, clearly define the target market - WHO are you trying to reach-then go from there.

narrowing down the market to the most likely prospects will save a lot of time and resources.

As the other answer says, determine your target customer. A lot will depend on what you're selling but you still should determine what demographic would be most interested in your product or service. Is it young adults? Try posting fliers around colleges or universities or where young adults hang. Older citizens? Try senior centers. Radio stations are a good bet. They pretty well know what demographic listens at what hours. Chose the station for your preferred clientele.

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